UX/UI · Product · Web · Branding

Let's design something amazing together.

I craft digital products that convert, engage and scale. From bold brand identities to user friendly shipped platforms, 10 years of bridging UX, visual design and development with design systems developers actually love.

Book an intro call ↗
Dusan Milenkovic, Senior UX/UI and Product Designer
10+years crafting digital experiences
7+years elevating web experiences
4years shaping digital products
10+sites shipped on one design system

01 Selected work

Real products, real users, real stakes.

01 Rhino Entertainment · 2025 to Present

Win Lab

Social casino platform, end-to-end UX/UI

The challenge: design a full social casino platform from zero (lobby, games, missions and wallet) that feels alive and keeps players coming back. My role: I owned the entire UX/UI. I defined the visual direction through mood boards, built high-quality UI assets with AI-accelerated workflows, designed interactive animations, and created a scalable Figma design system with components, variables and Auto Layout so the dev team could ship fast. The model in one line: casual players churn when nothing feels new, so missions, daily bonuses and evolving rewards turn every visit into visible progress.

Role
UX/UI Designer (end-to-end)
Platform
Web · Mobile web
Scope
0 to 1 product, design system
Status
In implementation
Design systemFigma variablesMotion designGamificationAI workflow
Open project →
winlab.us · homepage
Win Lab homepage design
Win Lab games lobby desktop design
Win Lab user cabinet desktop design
Win Lab homepage mobile design
Win Lab games lobby mobile design
Win Lab user cabinet mobile design

02 Red Acre Ltd · 2023 to 2025

I'M RED

AI knowledge base & chatbot for broker support

The challenge: support teams at trading firms drown in repeated questions, and the tools to train AI on answers are usually built for engineers. My solution: the complete admin panel and chatbot interface, designed for support staff with minimal training. Guided intelligence flows for training the bot, agent profiles, article and content management, customizable chat widgets, plus onboarding and invite flows. Every screen keeps the same rule: complex AI, simple controls. The result: support staff train the AI, publish content and re-theme the widget themselves. All of it used to queue behind an engineer.

Role
Product Designer
Platform
Web app · Mobile chatbot
Modules
KB admin, chatbot, analytics
Focus
Usability for non-technical staff
AI product designAdmin panelChatbot UIWidget theming
Open project →
I'M RED chatbot home, light mode I'M RED chatbot home, dark mode
I'M RED chatbot conversation, light mode I'M RED chatbot conversation, dark mode
I'M RED chatbot collections, light mode I'M RED chatbot collections, dark mode
I'M RED chatbot categories, light mode I'M RED chatbot categories, dark mode
Welcome page
I'M RED welcome page
Free trial onboarding
I'M RED welcome page, free trial onboarding
Welcome queries
I'M RED welcome page queries
Invite & sign up
I'M RED sign up flow
Guided intelligence
I'M RED guided intelligence
Conversations
I'M RED admin panel conversations list
Conversation drawer
I'M RED conversation detail drawer
Automations
I'M RED automations and workflows
KB agent profiles
I'M RED agent profiles
Content & articles
I'M RED content page
Content single view
I'M RED content creation single view
Customise widget
I'M RED widget customisation
Welcome page
Free trial onboarding
Welcome queries
Invite & sign up
Guided intelligence
Conversations
Conversation drawer
Automations
KB agent profiles
Content & articles
Content single view
Customise widget

03 Red Acre Ltd · 2023 to 2025

White Label Design System

One system. 10+ branded broker sites.

The challenge: every new forex broker brand meant rebuilding the same website from scratch. My solution: a responsive, multi-brand design system built from atoms up. Typography, color, spacing and shadow tokens; buttons to banners as flexible components; and 35+ content section templates covering pricing, FAQs, calculators and platform showcases. Rebranding a full site became a token swap, not a redesign, streamlining deployment for 10+ broker launches.

Role
Product & Web Designer
Scale
10+ brands, 3 breakpoints
Architecture
Atoms, molecules, organisms
Theming
Tokens, variables, modes
Design tokensMulti-brandComponent libraryResponsive templatesDev Mode handoff
Open project →
Button component matrixComponents
Color token scalesColor tokens
Type scaleType scale
Broker homepage template on desktop, tablet and mobileDesktop · Tablet · Mobile templates
ultimate.broker · back office dashboard
Ultimate.Broker back office dashboard, light mode Ultimate.Broker back office dashboard, dark mode
Ultimate.Broker transactions, deposits view
Ultimate.Broker transactions, withdrawal view
Ultimate.Broker customer detail, KYC verification
Ultimate.Broker KYC, add document
Ultimate.Broker customer detail, full KYC page
Ultimate.Broker customer detail, trading trade view
Ultimate.Broker back office mobile

04 Red Acre Ltd · 2023 to 2025

Ultimate.Broker

CRM, Back Office & Trader Portal for forex brokers

The challenge: give broker operators one clear cockpit for a business that lives on numbers: customers, transactions, affiliates and analytics. My approach: a card-based dashboard where broker health, trading volume and growth read at a glance, powered by a modular design system on shadcn/ui foundations with dark & light modes, localization, and tokens for typography, spacing, color and elevation. The full journey (trader onboarding, funding, KYC and admin) shipped with faster feature rollout and cleaner dev handoff, on desktop and mobile.

Role
Product Designer
Platform
Web app · Mobile
Modules
Dashboard, CRM, KYC, affiliates
Theming
Dark & light, localized
SaaS dashboardData visualizationshadcn/ui tokensKYC & funding UX
Open project →

05 Red Acre Ltd · 2023 to 2025

KOT4X

Retail forex & crypto trading platform website

The challenge: a retail trading brand with a bold "King of Trading" identity needed its web presence to convert visitors into traders and partners. My approach: illustration-led storytelling meets conversion design, across the full journey cycling here: a homepage where the king towers over the markets and real-time spreads build trust, a withdrawal bonus page that turns promo mechanics into clear steps and payout points, and an affiliate area with tiered commissions ("Top The Tiers") and strong referral CTAs. Fully responsive, from desktop to mobile, with the same royal energy at every breakpoint.

Role
UX/UI & Web Designer
Platform
Marketing site · Affiliate area
Focus
Conversion & partner funnels
Style
Illustration-led, dark navy & gold
Conversion designAffiliate funnelsResponsive webIllustration art direction
Open project →
kot4x.com · home
KOT4X homepage desktop design
KOT4X submit a ticket desktop design
KOT4X funded accounts desktop design
KOT4X trading assets desktop design
KOT4X white label solutions desktop design
KOT4X demo account desktop design
KOT4X IB program desktop design
KOT4X trading hours desktop design
KOT4X online security desktop design
KOT4X TradeLocker download desktop design
KOT4X affiliate area desktop design
KOT4X withdrawal bonus desktop design
KOT4X homepage mobile design
KOT4X submit a ticket mobile design
KOT4X funded accounts mobile design
KOT4X trading assets mobile design
KOT4X white label solutions mobile design
KOT4X demo account mobile design
KOT4X IB program mobile design
KOT4X trading hours mobile design
KOT4X online security mobile design
KOT4X TradeLocker download mobile design
KOT4X affiliate area mobile design
KOT4X withdrawal bonus mobile design
proptrumps · home
Prop Trumps homepage design
Prop Trumps leaderboards page
Prop Trumps marketplace page
Prop Trumps buy challenge page
Prop Trumps Medusa FX card details page
Prop Trumps Crypto Chick card details page
Prop Trumps Prop Spider card details page

06 Creative concept · Side project

Prop Trumps

Trading, gamified into trump cards

The idea: what if traders became collectible trump cards? Prop Trumps is a concept game where trading performance turns into playable characters with stats, leaderboards, a marketplace and buy challenges. Why it exists: pure initiative. A cyberpunk visual world with neon-lit character cards, glowing CTAs and dark UI, designed end to end (homepage, leaderboards, marketplace and detail pages) to show creative range beyond client work.

Role
Concept, art direction, UX/UI
Type
Self-initiated concept
Screens
Home, leaderboards, marketplace, card details
Vibe
Cyberpunk neon, dark UI
Concept designGamificationArt directionPrototyping
Open project →
Live product↗

FunderPro

Prop trading firm platform. Marketing pages, trader funnels, dashboard UI and visual strategy.

 Product design · Themes↗

Skilltech Web Design

Co-founded theme studio. Skywell, Darkstar and Particle themes for digital creatives and small businesses.

 Graphic design · Web design · UX/UI↗

Creative Portfolio

Feel free to explore more of my design work.

02 Branding & identity

Products need faces too. Logo design, brand systems and guidelines that carry from pixel to print.

Featured wetten.com · Brand direction 2026

Wetten Brand Book, first to the play.

The brief: a forward identity for wetten.com, a German sportsbook. The idea: motion in the mark, stability in the word. Forward chevrons carry the energy of the play while the upright wordmark keeps the trust. A tight system of red, gold and deep navy, a motion principle that never reverses direction, and rules that hold from a 24px favicon to stadium boards.

Wetten.com primary logo
Wetten motion principle
Wetten voice and tagline
Wetten brand book cover
Wetten clear space and minimum size

Motion principle

Arrows accelerate left-to-right with a trailing echo. Speed lines reinforce momentum, never reverse the direction.

Systemized trust

Clear space, minimum sizes, color logic and voice rules. A brand book the whole team can actually use.

Beyond the logo

The identity extends into digital: I prototyped a full wetten.com content page in Figma Make with the brand applied end to end.

View full brand book ↗

03 About

The person behind the pixels.

I'm Dusan, a creative designer who thrives where collaboration and craft go hand in hand. My sweet spot is bridging UX, visual design and development: reducing friction, sharpening visual hierarchy, and making conversion-critical actions clear, visible and easy to complete.

Generative AI is transforming creative production, and I lean into it. I use Claude products proficiently across my workflow, from Claude for research, UX writing and design-to-code handoff to Cowork for automating production tasks, alongside ChatGPT, Gemini, MidJourney, Leonardo, UX Pilot and Stitch for mood boards, art direction, flows and visual concepts. Human creative direction, AI speed. From idea to production-ready assets, much faster.

When systems are needed, I build them properly: Figma variables for tokens, colors, spacing, typography and modes, visible in Dev Mode, so front-end engineers get answers instead of questions.

Tools

Figma (Auto Layout · Variants · Variables · Make)Adobe SuiteAI tools

UX / UI

Design systemsUser flowsDashboardsMobile webAccessibility

Handoff

Dev-ready UIDocumentationComponent libraries

Strategy

User-centered designConversion optimizationAgile collaborationMulti-brand theming
2025 to Now Rhino Entertainment Group UX/UI Designer · Win Lab social casino, Casino Days gamification visit ↗
2023 to 2025 Red Acre Ltd Product & Web Designer · fintech SaaS, CRM, white-label systems visit ↗
2021 to 2022 Moye Design Graphic, Web & UI Designer · B2B and fintech clients visit ↗
2017 to Now Skilltech Web Design Co-founder · themes & UI kits (Skywell, Darkstar, Particle) visit ↗

Available for senior product design roles

Tell me what
you're building.

Book an intro call ↗
LinkedIn ↗ Malta · CET