KOT4X
01 · Overview The King of Trading, online
KOT4X is a retail forex and crypto trading platform with a bold King of Trading identity. I designed its web presence end to end: homepage, promotions and the affiliate area.
02 · The challenge Turn visitors into traders and partners
A strong brand is not enough; the site had to convert. Every page pairs the illustrated king with clear next steps, from opening an account to joining the partner program.
03 · The approach Illustration-led conversion design
Storytelling carries the brand, structure carries the funnel. Every page ends in an obvious next step.
04 · The pages What is drifting
on the right
- Homepage: the brand statement, live spreads and the account CTAs.
- Accounts: funded accounts, the demo account form and the TradeLocker download.
- Markets: trading assets and trading hours, as full reference tables.
- Partners: the IB program, the affiliate area and tiered commissions.
- Promotions: the withdrawal bonus, broken into clear steps and payout points.
- Trust & support: online security, white label solutions and the ticket form.
- Both devices: every page paired desktop and mobile, same royal energy at each width.
05 · Conclusion Conversion, carried
by the brand
Red Acre needed KOT4X to do two jobs at once: look like a broker traders trust, and actually convert them. A retail broker competes on attention long before it competes on spreads, so the site had to win the click and then carry it all the way to a funded account or a signed partner.
The illustrated king anchors the identity while live spreads do the reassuring. Promo mechanics became numbered steps and payout points, affiliate commissions became a ladder worth climbing, and the reference material got the same care as the sales pages, because that is where a serious trader goes to check whether the offer holds up.
The result covers the broker's whole public surface: the homepage and account opening, funded accounts and the demo form, trading assets and trading hours, the IB and affiliate programs, promotions, white label and support. Every page is designed at both desktop and mobile width, with the illustration art direction holding the tone from full hero scenes down to buttons and badges, so the brand reads the same whether someone lands on a promotion or a table of trading hours.