White Label
Design System
01 · Overview One system. 10+ branded broker sites.
A responsive, multi-brand design system for forex broker websites, built from atoms up at Red Acre. One shared foundation powers every brand the company ships.
02 · The challenge Stop rebuilding the same site
Every new broker brand meant rebuilding the same website from scratch: same sections, same components, different skin. Weeks of duplicated design and dev work per launch.
03 · The solution Atoms up, tokens first
Typography, color, spacing and shadow tokens at the base. Buttons to banners as flexible components above them. And 35+ content section templates on top, covering pricing, FAQs, calculators and platform showcases, all responsive across three breakpoints.
04 · How it works Rebranding as
a token swap
Launching a new brand stopped being a redesign: swap the token values, review the templates, ship. What you see on the right is exactly what developers build.
05 · Conclusion Built once, launched
10+ times
The cost that mattered was never designing one site well. It was designing the tenth one quickly. Red Acre launches broker brands as a business model, and each launch meant rebuilding the same pricing page, the same FAQ, the same calculator with a different palette on top, paying for it twice over in design and in development.
I built downward instead of outward. The decision that made it work was treating brand as a value rather than a layer, so a new identity is a set of token values instead of a redesign. Dev Mode handoff keeps naming and specs identical from Figma to code, which is what stops a system drifting the first time it meets a deadline.
The system carried more than ten broker launches, with consistency that holds from a desktop pricing page down to a mobile FAQ. Launching a brand became a token swap, a template review and a ship, and every new brand now starts from that foundation rather than a blank file.